The Washington Spirit isn’t just winning on the pitch; they are dominating the market. In a report released Thursday, April 9, 2026, the NWSL confirmed that the Spirit’s 2026 kit launch has officially become the most successful in league history, with star forward Trinity Rodman leading the charge as the top-selling individual jersey in the NWSL.

The Rodman Effect

Since signing her landmark contract extension in January—a deal reported to be worth upwards of $1 million annually, making her the highest-paid female player in the world—Rodman’s star power has reached a fever pitch. Her individual jersey sales have surged by a staggering 136% compared to last year.

Rodman’s dominance is part of a broader “Spirit surge.” The club currently holds six of the top eight best-selling player jerseys in the league, featuring stars like:

• #1 Trinity Rodman
• #3 Hal Hershfelt
• #4 Tara Rudd
• #5 Esme Morgan

A “Spirit in Bloom”

The catalyst for this retail explosion is the new “Spirit in Bloom” kit. Unveiled in late February, the design was a direct response to years of fan requests for a tribute to D.C.’s iconic cherry blossoms.

The jersey features a vibrant “blossom pink” paired with “Spirit Green.” The design is deeply symbolic, with cherry blossom branches tracing the paths of the Potomac and Anacostia Rivers—the waterways that define the District’s shape.

“We designed this kit because our fans asked for a design that reflects DC,” said Washington Spirit CEO Kim Stone. “The result is the top-selling jersey in the NWSL… It’s a testament to our players’ connection with our fans.”

Digital Dominance

The Spirit’s success isn’t limited to physical sales. The club also ranked first in the NWSL in social media impressions, amassing over 60,000 impressions during the launch window. They also took home the title in the NWSL’s “BraKIT” fan vote, where fans across the league voted the “Spirit in Bloom” the best new kit of the 2026 season.

As the Spirit continues its fight for another NWSL Championship, it’s clear that Trinity Rodman and the “Bloom” kit have turned Audi Field into the league’s epicenter of style and star power.